Amid unseen circumstances, the industry must find the answer to one crucial question: which strategy, which measures and which partners can ensure my competitiveness. The digital edition of Hannover Messe, which takes place from April 12 to 16, reaches out to those solutions. The fair casts itself as the central platform for innovation, networking and orientation in the age of industrial transformation. This edition's partner country is Indonesia.

"Industrial companies must now realize in a few months what would otherwise have taken years," opens Dr. Jochen Köckler, CEO of Deutsche Messe. "This calls for a platform where challenges can be discussed, solutions proposed and networks expanded. That is exactly the description of what the Hannover Messe Digital Edition wants to mean. Even in times of corona, the international trade fair for industrial technology remains the central platform for innovations in and solutions around industrial transformation." Hannover Messe Digital Edition, which combines an expo, a conference program and networking opportunities, focuses on the needs of visitors in doing so. "We create as much added value as possible for our exhibitors because our platform offers as many benefits to their customers."
In the Expo zone, visitors gain immediate access to exhibitors' extensive product portfolios. By collecting and combining best practices with video tutorials, livestreams and video chat, they not only learn about specific solutions to optimize their processes. They can also interact directly with the exhibiting companies.

The conference program (with more than 1,500 items on the agenda) of Hannover Messe Digital Edition starts on Monday, April 12, focusing on economic-political developments. What effect does corona have on globalization? What role does Europe play among the major powers on the world stage? How will transatlantic relations change after the Trump era? German Chancellor Angela Markel will kick off the Hannover Messe Digital Edition. From Tuesday to Thursday, the focus shifts to technological innovations and solutions. What role can artificial intelligence play in industry? How can data provide added value? What potential does hydrogen have to offer industry? From specific user cases to long-term future strategies, the speakers in the Conference zone inspire visitors with ideas and visions and offer concrete tools for their businesses. On Friday, the WomenPower conference is scheduled under the slogan 'REST. RETHINK.RESTART'. This includes workshops, panel discussions and new networking solutions.

All visitors to Hannover Messe Digital Edition can contact exhibitors, speakers and other attendees directly. This is supported by a personalized home page with a customized dashboard that pinpoints relevant companies, speakers and attendees. From there, visitors can send a contact request and talk via chat or video call.
Hannover Messe Digital Edition is and will continue to be the platform for knowledge exchange and networking for industry, energy and logistics. Under the keynote theme "industrial transformation," pioneers will present their ideas and technologies for the companies, energy systems and logistics chains of the future. Key topics that will be covered include digital platforms, Industry 4.0, IT security, CO2-neutral production, artificial intelligence, lightweight structures and Logistics 4.0. Conferences and forums complete the program. The Hannover Messe Digital Edition runs from April 12 to 16. Indonesia has been selected as this year's partner country.