Platform for the food and beverage industry
The acquisition strengthens Brady's position as a global full-service provider of RFID and Industry 4.0 solutions.
Brady continuously innovates label materials and identification solutions, addressing the evolving identification needs of many customers in a variety of industries. The ability to integrate compliant, passive RFID chips and sensors into flexible, self-adhesive, industrial label materials is a development driven by Brady's RFID Competence Center in the EMEA region. "In the future, all products will require a unique digital identity to improve their visibility throughout the supply chain, all the way to the end customer," said Brett Wilms, Managing Director Identification Solutions for EMEA at Brady Corporation. "This enhanced visibility will increase efficiency, enhance sustainability and improve the customer experience. Our reliable RFID-based label materials, know-how and printing capabilities make these benefits perfectly possible for many companies, even in conditions that are challenging for most labels. Adding Nordic ID's technology and solutions will further develop and strengthen these offerings."
Combined with Nordic ID's RFID readers, scanners, software, technology and capabilities, Brady can now offer highly customizable and complete RFID solutions to fully leverage the benefits of Industry 4.0. Juuso Lehmuskoski, CEO of Nordic ID said, "Nordic ID's technology provides solutions that enable our customers to manage their business processes based on intelligent data that makes their production processes more transparent and their operations more predictable. The sale of Nordic ID to such a highly regarded market leader in identification solutions provides a unique opportunity for future growth in various industries worldwide."
Brady plans to increase R&D efforts at Nordic ID to accelerate the launch of new RFID products and expand product offerings both within and outside Europe. Nordic ID's technology combined with Brady's leading market position in industrial printers and materials for niche applications make this an attractive business combination in the fast-growing market of tracking applications within industrial environments.
