Platform for the food and beverage industry
Markem-Imaje, a subsidiary of Dover Corporation, announced June 28 the acquisition of Blue Bite LLC ("Blue Bite"), a leading provider of innovative workflow software solutions for brand owners and product marketers.
Founded in 2007, Blue Bite is headquartered in New York City. Blue Bite develops robust, easy-to-use consumer engagement software tools that allow brands to create customized digital experiences via mobile. With 26 employees, the company has experienced rapid growth with multiple leading global fast-moving consumer goods ("FMCG") brands using Blue Bite's innovative solutions. Global brands rely on Blue Bite to easily communicate with their customers, providing insight into consumer purchasing and quickly building product loyalty. Blue Bite's tools use product and consumer information to provide product authentication, traceability, brand storytelling and other value-added functionalities that ultimately drive sales, provide marketers with valuable consumer information and connection, and offer consumers a more convenient and secure experience.
The demand for digital consumer engagement is becoming increasingly important for consumer product manufacturers as they see many benefits in interacting with, and selling directly to, their customers online. The acquisition of Blue Bite strengthens Markem-Imaje's position in software solutions for the broad spectrum of needs of FMCG, pharmaceutical and industrial manufacturers, including product identification, traceability, brand protection and consumer engagement.
"Expanding our portfolio of software solutions to meet our customers' growing and more sophisticated needs around product identification, traceability and authentication is a top strategic priority for Markem-Imaje," said Vincent Vanderpoel, CEO of Markem-Imaje. "We are excited to integrate Blue Bite into our portfolio of Markem-Imaje and Systech software solutions and provide our global customers with the necessary tools to drive efficiency, compliance, brand loyalty and increasing sales. In addition, we see an exciting opportunity to adapt Blue Bite solutions to industrial applications and plan to collaborate with other Dover companies on this initiative."
