Knowledge, innovations and great enthusiasm for technically sophisticated solutions

Drive and control technology does not always get easier. Groschopp's employees notice this every day from the issues that customers present to them. With knowledge and experience of products, technologies and markets, the innovative company supports customers from many sectors in making the right choices. But also in the engineering phase with building test rigs.

Groschopp AG in Germany has existed for more than seventy-five years. In 2001 the company started its own representation in the Netherlands, which in more than twenty years has developed into a reliable partner in drive technology. Electrical and servomotors including control technology, gearboxes as well as automation solutions, motion applications and linear guides are part of the standard package. Thereby, every fiber of the company is focused on supporting its customers in their application.

Laurens Kleinjan, for example, is an engineer pur sang who in a previous job developed and built machinery for the food industry. At Groschopp, he works as a technical consultant and explains: "That support increasingly consists of advising on the right choice of components. When customers themselves know what speeds they want to work with and what the force play is, they find the best options relatively quickly via our new configurator. But as many companies are faced with a shortage of personnel and the disappearance of technical knowledge, it becomes more difficult for them to make the right choice. This is especially true for companies that are working on electrification as part of the energy transition and need to find their way in the comprehensive world of electric drive and control technology."

Groschopp had already noticed this turnaround and has been fully committed to 'consultive' for a number of years. This includes its own technical area for simulation and testing, a great deal of knowledge and experience and an impressive partner network of suppliers. The company also has its own drawing department that works with clients at all levels. Michaël Kentie is sales manager and knows: "We visit many customers and over the years have received the most diverse questions and provided solutions. In this we go as far as necessary. Ranging from giving advice on the right motor with hygienic design for the food industry to building a prototype in our own workshop. We have a broad constituency of partners with our own team of engineers with whom we work closely."

Groschopp's approach is appreciated. Once a customer, with many companies, means a relationship for life. Kleinjan: "That works both ways. The customer is assured of good and honest advice and we have a current and historical picture of its activities and development plans. Recently we advised the customer to replace the three-phase motors in a certain application with servo motors. The customer itself had not yet thought of that, but in the meantime a training course is also planned in which we will train its employees in servo technology."

Because of these good relationships, customers are also the first to know about relevant innovations. For example, a special coating (SILA®) that makes aluminum motors suitable for application in the food industry. Kentie: "This sector swears by stainless steel for well-known reasons, but is then limited by the relatively high weight and difficult heat management. Aluminum would be a better choice in that respect, especially when the motor has to move with an installation and inertia and dynamics play a role. Previously, this was not practically feasible because aluminum is not suitable for the aggressive cleaning methods. With this SILA® coating, that problem is solved and a world of new possibilities opens up."