Markem-Imaje helps the products of renowned Italian winemaker Mezzacorona to be more compliant and traceable with regulations

Markem-Imaje, the global provider of end-to-end supply chain solutions and industrial marking and coding systems, is helping major wine producer Mezzacorona Group comply with the recent EU wine regulation and provide product traceability.

Mezzacorona, from the Rotaliana plain in northeastern Italy, has been bringing together Trentino winemakers since 1904, offering the market a selection of high-quality wines and sparkling wines as heirs and innovators of an ancient local tradition. Today, the company produces nearly 50 million bottles annually with distribution around the world, resulting in, among other things, the need to manage huge amounts of data for logistics and ensure regulatory compliance.

Since the year 2000, collaboration with Markem-Imaje has enabled the automatic management of coding processes, such as late-stage modification of wine cases, which has significantly reduced the number of SKUs required. Markem-Imaje's solutions have also helped Mezzacorona reduce its environmental impact. Markem-Imaje coding systems require minimal maintenance and cleaning. In the case of the 5800 housing printer, the Touch Dry® inks are non-hazardous and free of VOCs, so no additional protection or solvents are needed even during maintenance, reducing waste.

"The choice of the Markem-Imaje laser coding system is in line with the fact that no ink or solvents are used, reducing environmental impact while maintaining high coding quality," said Nicola Berghem, head of maintenance at Gruppo Mezzacorona.

 The collaboration between Mezzacorona and Markem-Imaje has also helped the wine producer increase its throughput while improving code quality. The move to real-time automated coding has enabled the management of complex technical and legal specifications in the sector, including compliance with the EU wine regulation. Since December 2023, all wine producers and suppliers in the EU must provide the most accurate and up-to-date information on ingredients and nutritional content, a problem given the nature of wine's ever-changing composition.

Not only does it now capture the most up-to-date ingredient and nutritional data, but traceability data on the wine is also accessible to both retailers and customers through a QR code on each label, ensuring the authenticity of the product for consumers and retailers alike. alike.

The integration of the Markem-Imaje CoLOS® software with Mezzacorona's MES enables control of quality at every stage of production. Mezzacorona has been able to ensure accurate label application on its pallets through automation by integrating a robot with CoLOS® and the 2200 printing and labeling machines.

Markem-Imaje SmartLase® C350 CO2 lasers mark essential data such as the harvest date on each bottle, while the 5800 box printer, with its unique wax-based Touch Dry® ink, enables customized wine box coding for Mezzacorona's multiple lines and brands. The technology offering is complemented by a support contract that ensures the highest level of efficiency is maintained and the latest software updates are installed.

"For all these reasons, large companies such as Mezzacorona Group have entrusted us with the responsibility of managing strategic parts of their production, such as writing the right data on the right message for the right person.

packaging. We enjoy working with the Mezzacorona Group and are proud of the responsibility entrusted to us," said Tommaso Cognolato, Account Manager at Markem-Imaje.

View the case study video Of the cooperation between Mezzacorona and Markem-Imaje